双色球除六走势图

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工業耐磨自流平地面漆行業日益成熟

發布時間:2019-04-10 閱讀:247

工業耐磨自流平地面漆行業走過改革開放以來二十多年的高速發展發展歷程,造就了環氧地坪行業百花盛放的美好景象,同時工業耐磨自流平地面漆行業走過改革開放以來二十多年的高速發展發展歷程,造就了環氧地坪行業百花盛放的美好景象,同時,工業耐磨自流平地面漆行業日益成熟也使得地坪市場的紛爭已處于白熱化,廣告戰、品牌戰、促銷戰等等營銷手段讓地坪行業硝煙彌漫。地坪市場競爭的嚴峻性,讓很多地坪企業都陷入迷惘狀態:某些近段時間的人事調整、有些的營銷系統變革、特固公司的轉型……地坪業的“黑鐵時代”已經來臨。

双色球除六走势图Industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a beautiful scene of flourishing flourishing flourishing flourishing floors. At the same time, the industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a flourishing flourishing flourishing flourishing flourishing flourishing flourishing flourishing flo At the same time, the growing maturity of industry wear-resistant epoxy floor paint industry has also made the dispute in the floor market white-hot. Advertising war, brand war, promotion war and other marketing means make the floor industry smoke. The severity of market competition in the flooring industry has left many flooring enterprises in a state of perplexity: some recent personnel adjustments, some marketing system changes, and the transformation of Tegu Company. The "black iron era" of the flooring industry has arrived.

双色球除六走势图??ANZHAOXILASHENHUADEMIAOSHU,HEITIESHIDAISHIYIGEBIJIAOHUNLUANDESHIDAI,DAODE、LUNLI、ZHISHIDOUJINRUDAOYIGEFEICHANGDIDECENGMIAN,ZHANZHENGSICHUMANYAN,ZHEYIDIAN,YUXIANZAIDETULIAOYEXIANZHUANGFEICHANGFUHE。

_According to Greek mythology, the Black Iron Age is a relatively chaotic era. Morality, ethics and knowledge have entered a very low level, and war has spread everywhere. This is in line with the current situation of the paint industry.

??ER“HEITIESHIDAI”DEDAOLAI,DUIYUYIGEDIPINGPINPAIDECHENGCHANGTEBIESHIXINXINGPINPAILAISHUO,FASHENGLELIANGDAXINDEBIANHUAQUSHI:

The coming of the "Black Iron Age" has brought about two new trends for the growth of a flat brand, especially for emerging brands.

双色球除六走势图??DIYI、SHICHANGHUANJINGGAODUCHENGSHU,HENGXIANGYINGXIAOHEZONGXIANGYINGXIAODEKONGJIANGENGJIAXIFEN。JINGZHENGDEFANWEIGENGJIAGUANGFAN、JINGZHENGNEIRONGGENGJIASHENRU、JINGZHENGDECHENGDUGENGJIAJILIE。ZHEYIDIANWOMENKECONGPINPAIZHIJIANDEJINGZHENGXINGWEISHANGQINGCHUDIKANDAO,YIQIANDIPINGQIYESUOCHANGYONGDE“JIAGEZHAN”、“GUANGGAOZHAN”、“CUXIAOZHAN”DENGDANWEIDUDEJINGZHENGSHOUDUAN,ZHENGZAIBEI“GONGYINGLIANJINGZHENG”、“GUKEZHONGCHENGJINGZHENG”、“ZHANLVEWANGLUOJINGZHENG”DENGLITIHUAJINGZHENGSHOUDUANSUOTIDAI。

First, the market environment is highly mature, and the space of horizontal marketing and vertical marketing is more subdivided. The scope of competition is wider, the content of competition is deeper, and the degree of competition is more intense. We can clearly see from the competition behavior between brands that the single-dimensional competition means such as "price war", "advertising war" and "promotion war" commonly used by flooring enterprises are being replaced by three-dimensional competition means such as "supply chain competition", "customer loyalty competition" and "strategic network competition".

??DIER、PINPAICHENGCHANGCHENGBENSHANGSHENG。ZHELIKEYIFENWEILIANGGECENGMIANLAILIJIE,YISHIPINPAIXUANCHUANMEIJIERIYIZENGDUO,DANWEIMEITIFEIYONGBUDUANSHANGZHANG,BIRUDIPINGQIQIYEBAIDUTUIGUANGFEIYONGJUDA,TOURUBUJILIRUN。MEIJIEXIAOYINGYINXINXIGAODUYONGJIERBUDUANXIAJIANG,ERQIE,MEITIDUIXINXINGPINPAIDEBAODAOYIBANDOUSHILENGCHULI(CHULEZUOGUANGGAOHUOGUANGGAOPEIHEWAI);ERSHITONGLUCHENGBENCHIXUPANGAO。

双色球除六走势图Second, the cost of brand growth is rising. Here can be divided into two levels to understand, one is the increasing number of brand media, unit media costs continue to rise, such as floor paint enterprises Baidu promotion costs are huge, investment less than profit. The media effect is declining because of the high degree of information congestion. Moreover, media coverage of emerging brands is generally cold-handled (in addition to advertising or advertising cooperation); second, the cost of access continues to climb. 

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